MD HealthGlobal Allergy and Airways Patient Platform (GAAPP)
Setting GAAPP Up for Success Across Multiple Workstreams
The Challenge
GAAPP needed joined-up, strategic communications across several distinct coalitions and workstreams — Speak Up for COPD, IRIS and immunisation advocacy — without losing each initiative's own identity and policy objectives.
The Solution
MD Health acts as communications agency and secretariat partner across these workstreams, combining strategic counsel, coalition coordination and campaign amplification to elevate patient voices and build momentum on respiratory and immunisation priorities.
