ENSURING ADULTS IN THE EU GET VACCINATED BY RAISING AWARENESS ONLINE
- MD+ Health
- Mar 23
- 1 min read
Updated: Apr 29

The challenge?
Vaccination coverage rates for adults across the EU continue to be lower than required, even for scheduled vaccinations. Awareness amongst adults in the EU continues to be low and a great deal of misinformation online means that often people are confused about what they are supposed to be receiving.
Our solution?
We took a digital-first approach and created the #VaccinAction campaign for roll out digital across owned social media channels.
The campaign consisted of 12 social media tiles alongside long form text and a social media playbook that could be disseminated to partners.
Through partnering with influential policy organisations, we created new cut through and engagement for the campaign.
We were able to evaluate the campaign through measuring engagement with the content across owned and partner channels.
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