MD Social ImpactDettol (Reckitt Benckiser)
The 'In Safe Hands' Programme with Dettol (Reckitt Benckiser)
The Challenge
Dettol wanted to improve product and category penetration across core LMIC markets and needed help identifying where a new hygiene-partnership model could drive real change.
The Solution
MD Social Impact ran a policy landscape analysis across 12 markets, identified nurses as an untapped lever for maternal and newborn hygiene education, and built the 'In Safe Hands' programme — now piloting in Gauteng, South Africa, with a partnership forming with the South African Department of Health.
