MD HealthEuropean Psychiatric Association (EPA)
Maximising the Visibility of Breaking Psychiatric News with Creativity
The Challenge
The EPA's annual Congress carries significant weight in the psychiatric community, but the event and its research often flew under the radar compared to similar conferences.
The Solution
MD Health translated complex scientific abstracts into news-ready stories, paired with briefed spokespeople and targeted regional, national and international outreach, delivering 172 pieces of coverage, 3.9bn+ combined reach, and stronger recognition of the EPA as Europe's leading psychiatric voice.
