MD Health
Ensuring Adults in the EU Get Vaccinated by Raising Awareness Online
The Challenge
Adult vaccination coverage across the EU remained below target, driven partly by low awareness and widespread misinformation about what adults are due to receive.
The Solution
MD Health created the #VaccinAction digital-first campaign (12 social media tiles, long-form content and a partner playbook) working with 25 patient organisations and 3 policy partnerships, reaching over 10,000 adults across the EU.
