MD HealthHoya Vision Care
Expertly Managing Complex Issues with Hoya Vision Care
The Challenge
Hoya faced a licensing dispute after a competitor's contact lenses infringed on patented technology, and needed a press release that was firm but balanced — protecting its position without damaging an ongoing licensing relationship.
The Solution
MD Health worked directly with Hoya's communications lead and legal counsel to draft a precise, measured release that set out the issue clearly, avoided unnecessary escalation, and confidently communicated Hoya's expectation that competitor products be removed from market.
